Indie Marketing

I love donuts. From deep-fried, sweet corn fritters and Boston creme-filled pastries to old-fashioned cake donuts. You just cannot have too many varieties of donuts.

Likewise, more small businesses should satisfy our tastes. Your small business can make the best donuts in the city, but customers may not always glaze a path to your door.

If you need help filling the holes in your small business marketing efforts, taste my handcrafted CSS web sites, or my fast-turnaround public relations. I’ll share with you my marketing recipes, not just my treats. So you can Rule Your Domain and focus on what’s really important – like eating more donuts!

Freshly Baked

Faster Than a Swimming Polar Bear

Website Optimization: IvyCat and Scott Marlow

To The Arctic 3D, opened at IMAX theaters across the U.S. in April. The new film (produced by MacGillivray Freeman Films) includes a companion book-site: welcometothearctic.org, produced by wildlife photographer, Florian Schulz and Braided River.

The producers needed to prepare for a significant increase in visitor traffic to WelcomeToTheArctic.org, which was performing poorly on a large web server farm. Reducing page size nine fold from ~2.7Mb to ~322kb, leveraging site caching and implementing a Content Delivery Network – our team improved WelcomeToTheArctic’s page load speed by 30 fold.

Watch the IMAX trailer for To The Arctic 3D.

The improvements to our site are tangible. Scott made the process seamless for us. He was responsive to our deadlines, gave us great suggestions, and managed all our concerns.
Helen Cherullo, publisher
Mountaineers Books